Part of the Unfinished Lecture Series at Ontario College of Art & Design, Toronto February 11, 2010
From the OCAD web site: "Our world becomes increasingly more interconnected and the frequency of change continues to accelerate. What roles can designers play in this evolving cultural context? How can we shift the perspective of our craft and practice to make broad and meaningful impact with our work? In this talk, Henry will explore the different trajectories of design, design thinking, and the interface between design and other professions."
Henry Hong-Yiu Cheung is Practice Lead for Systems at Scale at IDEO
At the highest level, Cheung's lecture reinforced a couple of ideas that many designers already know but that are still percolating into more public awareness. His ideas are both bold and generous.
The first idea stems from Cheung's specialty - Systems of Scale, Essentially, this is about rolling out design thinking for greater effect in each application. To do this, designers need to embrace "give a man a fish and you feed him for a day; teach a man to fish and you feed him for life."
The second idea is a wakeup call for anyone who still thinks design is about effete 2D artists creating pretty pictures or sci-fi style cars. In fact, much of the talk revolved around the business design of processes - how designers are helping people do their job.