Displaying items by tag: government
Saturday, 17 March 2012 11:57

Systemic innovation graphic

This is a first stab at trying to illustrate the idea behind systemic innovation.Systemic innovation graphic

So many problems evolve from businesses being designed with one goal - making money - for one stakeholder group - investors. Any other beneficiaries, like vendors, communities, government and employees, are incidental and targets of cost reduction. This sets up an antagonistic relationship between stakeholders, which too often leads to counter-productive predation and belligerence.

Businesses designed collaboratively to anticipate the salient needs of all stakeholders will provide clear motivation for all participants to cooperate for joint success. Yes, it can be extremely complicated but today's communication tools and design methodologies, especially Axiomatic Design, can make it all manageable.

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