Wal-Mart shoppers and other big-box store customers don’t seem to recognize that buying the same products from the same low-cost vendor tends to make them the same as everyone else. Sure, it’s good that big box stores save their customers money but in the long run I’m not sure that’s a good thing – especially if it means we simply buy more. The environment certainly doesn’t need us producing and ultimately trashing more cheap stuff. The selfish lack of reflection on the part of consumers like me is criminal but the real problem is with corporate leadership. With them, the lack of diversity in their buying habits is only partly an environmental challenge. The big issue is that companies are forsaking opportunities to radically improve the way they operate - for the benefit of the environment, their customers and their shareholders. Sadly, all because they have been drinking the Kool Aid of lowest price is everything.